Prepared for Byron & the Lucky Binz team · by Launch Tiger

Bins change weekly · Find the treasure

90-DayContent & Visibility Strategy

Valid for90 days

A simple, repeatable plan to get more people talking about the hunt — and walking through the door every week.

  1. 01

    Show the hunt

    Short, phone-filmed videos that capture the thrill of finding treasure in the bins.

  2. 02

    Own the week

    A weekly rhythm built around new bins and dropping prices.

  3. 03

    Get found

    A sharper Google Business Profile so locals discover Lucky Binz first.

Lucky Binz · 90-Day Strategy01 / Strategy Overview

Section 02 · Where the effort goes

Channels we
keep and drop

  1. Primary

    Where the hunt is shown. Something new here every week.

    • Instagram Reels
    • TikTok
    • Google Business Profile

  2. Supporting

    Kept warm, not pushed hard. Filled from the primary work.

    • Facebook Page
    • In-store signage
    • Shopper stories

  3. Deprioritizing

    Not worth the time right now. Nothing is lost by stopping.

    • X / Twitter
    • Long-form YouTube
    • Blog posts
Lucky Binz · 90-Day Strategy02 / Channels We Keep and Drop

Section 03 · The way we work

From idea
to posted.

Four steps, every time. No studio, no script, no crew — just a phone and something worth showing.

  1. 01

    Pick an idea

    Choose one habit from page 05. One idea, one video.

    2 min
  2. 02

    Film on a phone

    Shoot it in the store while it is happening. No lights, no edits.

    10 min
  3. 03

    Post it

    Upload, say the price and the day, and add the location.

    5 min
  4. 04

    Learn and repeat

    See what people watched, then film that again next week.

    Weekly

No studio. No script. No crew.

If a video takes longer than ten minutes, it is too long. Film the moment, post it, and move on.

All it takes

  • A phone
  • 10 minutes
  • One idea
Lucky Binz · 90-Day Strategy03 / How Content Gets Created

Section 04 · The split

Who does
what.

The store films and posts. We plan, optimize and review.

Lucky Binz

The store, the faces, the footage.

Everything starts with something happening in the store — a restock, a price change, a good find.

In the store

  • Films content
  • Publishes social media posts
  • Shares updates and store information

Filmed in the store, on the day.

Launch Tiger

The plan, the profile, the review.

We keep the plan moving and the profile sharp, so the store can just film.

Behind the scenes

  • Provides content strategy and direction
  • Manages and optimizes the Google Business Profile
  • Reviews performance and provides guidance
  • Supports the team through scheduled check-ins

Strategy, review and check-ins in one place.

Lucky Binz · 90-Day Strategy04 / Who Does What

Section 05 · Content Ideas

Five habits.
Every week.

Start with Sneak Peek. Add the next habit once the last one is steady. Full playbook on the next pages.

  1. 01

    Sneak Peek

    Filmed the night before restock by whoever is unpacking.

    Start here15 to 30 seconds

  2. 02

    Byron Explainer

    Byron to camera: how the bins work. Pin it to TikTok and IG.

    Film once, pin it30 to 60 seconds

  3. 03

    Price Sign Story

    Filmed by whoever opens the store while setting out the sign.

    Daily10 seconds

  4. 04

    Finds & Hauls

    Real finds from real shoppers. Always ask the customer first.

    Weekly20 to 40 seconds

  5. 05

    Games & Events

    Only add when habits 1 to 4 are steady.

    LaterOne per month

Lucky Binz · 90-Day Strategy05 / Content Ideas

Content Ideas · The playbook

Habit 01 · Start here · 15 to 30 seconds

Sneak Peek

  • Filmed the night before restock by whoever is unpacking.
  • Say the day and price out loud.
  • Never show the best item.
  1. Week 1Pallet cut open — Cut the wrap, show the first layer.
  2. Week 2Countdown with a clue — Covered or blurred item, ask people to guess the brand.
  3. Week 3Staff guess — Employee holds a sealed box, guesses, then opens it.
  4. Week 4Behind the scenes — Truck arriving, forklift, bins being filled.

ThenRepeat with a new twist (different employee or category).

Habit 02 · Film once, pin it · 30 to 60 seconds

Byron Explainer

  • Byron to camera.
  • Cover how the bins work and that prices drop daily.
  • Where the store is: by McCall Lake Golf Course, big sign.
  • One honest line on stock source (returns and overstock).
  • Pin to TikTok and IG.

WhyThe August explainer hit 41K but had no spoken audio.

Optional'Where are we' walk from the road to the door, showing sign and parking.

Lucky Binz · 90-Day Strategy05 / Habits 1–2

Content Ideas · The playbook

Habit 03 · Daily · 10 seconds

Price Sign Story

  • Filmed by whoever opens the store while setting out the sign.
  1. Week 1Survivor item — Track one item all week. Does it last to the $1 day?
  2. Week 2What can you get for today's price — One cart or bag.
  3. Week 3Best day to shop — Fri/Sat for selection, Thursday is the pure gamble.
  4. Week 4Customer challenge — Today's price, one customer, one minute.

Habit 04 · Weekly · 20 to 40 seconds

Finds & Hauls

  • Always ask the customer first at the register.
  1. Week 1Best find of the week
  2. Week 2Biggest bag for the lowest price
  3. Week 3Reseller finds something to flip
  4. Week 4Staff member shops with $20 — And shows the result.

Seasonal · next 6 weeksChristmas under $25 (stocking stuffers, gift ideas).

Lucky Binz · 90-Day Strategy05 / Habits 3–4

Content Ideas · The playbook

Habit 05 · Later · One per month

Games & Events

  • Only add when habits 1 to 4 are steady.
  • Rotate the type each month.

Rotate the type

  1. GameSpin the Wheel Saturday — On camera.
  2. GameFind the Tag — Hidden tag wins free bin items.
  3. GameGolden ticket — Hidden in one bin.
  4. EventMystery bundle day
  5. EventLocal partnerships — Like the Ghostbusters costume day in October.

Rules for every post

  1. 1Never show the best item.
  2. 2Be honest. Weak week, plain caption.
  3. 3Name it: day, price, and 'Calgary bin store' in every caption.
  4. 4Reply to comments within the hour on restock day.

Rule of thumbChange at least one thing every week (new person, new category, or new angle).

Lucky Binz · 90-Day Strategy05 / Habit 5 & Rules

Content Ideas · Living list

Idea bank
New ideas to try

Drop new ideas here. Move them into a habit once tested.

  1. 01
    Unboxing the weirdest item

    Staff pick the strangest thing in the bins and guess what it is.

  2. 02
    $1 day rescue

    What's still left on the last day, and who takes it home.

  3. 03
    Regulars' tips

    A regular shares their best bin-hunting trick in one line.

Lucky Binz · 90-Day Strategy05 / Idea Bank

Section 06 · The signature rhythm

The Weekly
Treasure Cycle

One weekBins change · Prices dropRepeat01Tease02Reveal03Drop04Last Call05Reset
  1. 01

    Tease

    Before restock

    Hint at what's coming — covered bins, boxes arriving, a countdown.

  2. 02

    Reveal

    Restock day

    Show the fresh bins and the best finds the moment doors open.

  3. 03

    Drop

    Mid-week

    Prices fall. Film the sign changing and what's still left to find.

  4. 04

    Last Call

    Final days

    Lowest prices of the week. Urgency, hauls and bargains.

  5. 05

    Reset

    Clear-out

    Bins cleared, new stock on the way. Thank shoppers and start again.